The New Marketing

The Internet is developing so quickly that what is new one minute is old news the next. You can actually see this phenomena literally play out before your eyes. Log into your Twitter account and watch headline after headline be pushed further down your screen as new ones are fed out almost by the second.

The way the web has changed has brought about significant changes in the way that business and marketing is conducted. Online marketing has proven to be far more efficient and cost effective than industrial media campaigns because of the amount of time that people now spend on their computers. Indeed, a business is not taken seriously if it does not have a professional website and cannot be contacted though the Internet. What this also means, however, it that basic marketing can be done by almost anyone who has a basic understanding of the Web. It has also led to a great number of very uninspired marketing efforts as well as far too many scams. It is ironic that we do not trust a business if they do not have a presence on the Internet while at the same time we are highly suspicious of the web. The Internet offers an incredible amount of information, but it often very hard to tell how credible the sources are that it comes from.